Authority Build · 15 days

Project brief.

Authority Build is the deepest engagement we offer. We need to understand who you are, who you sell to, and what makes you different. The more you give us here, the less time we spend pulling it out of you on the call.

Founder, Director, Owner...
Years in business
What you sell. Top services or products.
The thing only you can say. Not 'great service' or 'quality'. Something specific.
Industry, role, location, situation. Be specific.
What were they trying that didn't work. What were the alternatives that let them down.
Do you already have a domain name?
e.g. yourbusiness.com.au
Hosting status
Migrate content from existing site?
Primary goal of the site
Number of enquiries, bookings, sales, ranking positions, list growth...
Secondary goals
How many pages? (Authority Build covers up to 12)
Brand status
Copy / content
Required features
Email marketing platform
Current list size
One per line. Be specific — 'commercial electrician brisbane CBD' beats 'electrician'.
One URL per line. The businesses you are most often compared to or lose deals to.
One URL per line. Doesn't need to be in your industry. Tell us what you like about each.
The thing you'd be most disappointed about if it happened. Tells us what to be careful with.
Access you can give us
Constraints, deadlines, internal politics, things to avoid, anything we'd otherwise have to ask about.

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